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Prof. Wendy Hardeman (Theme 1 Lead)

Professor of Behavioural Science, School of Health Sciences, UEA

Development and evaluation of behaviour change interventions; behaviour change theory; process evaluation; intervention fidelity; physical activity; medication adherence; healthy eating; scalable interventions (very brief interventions, digital interventions

Wendy’s research programme aims to develop and evaluate behaviour change interventions targeting health behaviours and evidence-based delivery of care, using methods, theory and evidence from behavioural science and health psychology. Her portfolio includes interventions targeting physical activity, healthy eating and medication taking, delivered face-to-face and using digital technology. Wendy’s methodological expertise includes behaviour change techniques, behaviour change theory, intervention fidelity, and process evaluation of complex interventions. She co-authored the Behaviour Change Technique Taxonomy v1 and Medical Research Council guidance for process evaluation.

Wendy is President-Elect of the European Health Psychology Society and Associate Editor of the British Journal of Health Psychology. She co-leads the Behavioural and Implementation Science Group in the School of Health Sciences and the research group Changing Behaviour and Implementing Best Practice within UEA Health and Social Care Partners. She was Guest Professor at the Faculty of Social Sciences, University of Tampere, Finland for the academic year 2016-2017. Wendy previously worked at the Department of Public Health and Primary Care, University of Cambridge where she completed her PhD.