Prof. Andrew Fearne
Professor of Value Chain Management
Consumer behaviour, inter-organisational relationships and value chain analysis
Prof. Andrew Fearne’s multi-disciplinary and cross-functional approach to value chain management is a distinguishing feature of my approach to teaching, research and business engagement.
His main areas of research are consumer behaviour, inter-organisational relationships and value chain analysis.
His applied research has involved working with organisations large and small, from around the world, at all stages of the food chain. Prominent amongst existing corporate partners are dunnhumby and Tesco, with whom he has been working for the last eleven years, mining the most comprehensive supermarket panel data in the world – the weekly supermarket purchases of 1.7 million Tesco Clubcard holders – and sharing insights with farmers and small food producers to support the development of sustainable business models and marketing strategies.