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Funding boost to co-produce interventions to support multiple behaviour change in socially deprived communities (CHarMINg)


Funding awarded to NIHA Theme Lead Professor Wendy Hardeman

A project to co-produce interventions supporting multiple behaviour change in socially deprived communities, led by NIHA Theme Lead Prof Wendy Hardeman of UEA’s School of Health Sciences

The CHarMINg project focuses on the ‘big four’ behaviours: unhealthy diets, smoking, physical inactivity, and excessive alcohol consumption.

Service users, practitioners, researchers and policy makers will identify best practice and reach consensus on promising interventions.

It is hoped that healthcare practitioners and others who support multiple behaviour change are better able to reach those who can benefit the most, use evidence-based approaches and empower people to make positive changes for their health and well-being.

The UEA Health and Social Care #PowerofCollaborativeResearchFunding grant is supporting this project

Prof Hardeman leads NIHA Theme on Behaviour Inequalities and Health which aims to co-produce interventions which empowers people and communities to make positive choices to benefit their health and well-being.  See the NIHA website for more information on the Theme: https://healthyageingnorwich.com/theme/theme-1-behaviour-inequalities-and-health/

Prof Charles ffrench-Constant, Pro-Vice Chancellor for UEA’s Faculty of Medicine and Health Sciences, and UEAHSCP Executive Board member said: “The aim of the Strategic Fund is to grow research collaboration across our partnership; “There were four projects that were awarded funding, and we particularly wanted to focus on improving young people’s mental health, healthy ageing and living with long-term conditions.  These areas were identified as key issues for people in Norfolk, Suffolk and North East Essex and we are committed to investing in research in these areas as a strategic priority”.